In the bustling realm of software startups, I embarked on a thrilling journey as a Product Design Lead at a small but ambitious company focused on developing tools for manufacturers and production. Entranced by the vision of the founders and the potential of the product, I eagerly accepted the challenge of being the first designer in the development team. Little did I know, that this venture would demand every ounce of creativity, resilience, and innovation I possessed.

The Challenge Unveiled

Upon delving into the project, I was greeted by a sight that sent shivers down my spine - software concocted by developers with little regard for design standards. It was a labyrinth of disparate UI elements, devoid of coherence or user-friendly features. However, amid the chaos, I glimpsed an opportunity to weave magic and transform this raw potential into a seamless user experience.
Refactoring the Core Experience

My first task was to unravel the tangled web of the core features. A daunting challenge lay before me, akin to sculpting order out of chaos. With determination as my compass, I embarked on a journey to redefine the UI landscape. From tables to creation forms, filters to breadcrumbs, I meticulously crafted a cohesive design language, breathing life into the digital realm.

Building a Foundation

As I toiled away, I realized the importance of instilling a culture of design excellence within the team. Armed with passion and perseverance, I spearheaded the evolution towards UX maturity. In the absence of dedicated Product Owners, I assumed a dual role, engaging with customers and users to glean invaluable insights. Through collaborative efforts, I endeavoured to bridge the gap between developers and end-users, advocating for the adoption of a Design System as the cornerstone of our endeavour.
The Fruits of Labor

After a year of relentless dedication, our efforts bore fruit. The once-chaotic platform now boasted standardized patterns and intuitive interfaces. Thanks to the unwavering support of the development team, we traversed the arduous path towards design coherence. Complex functionalities emerged from the crucible of innovation, each one a testament to our collective vision.

Expanding Horizons

With newfound momentum, we embarked on a journey of deeper exploration. Armed with a robust foundation, we delved into the intricate nuances of user pain points, unearthing insights that would shape our future endeavours. As the team expanded, with the addition of two more designers, our collective vision soared to new heights. With a repository of hundreds of meticulously crafted screens in Figma, we stood poised to tackle the challenges that lay ahead.


In the ever-evolving landscape of software development, our journey serves as a testament to the transformative power of design. What began as a lone endeavour blossomed into a collaborative odyssey, driven by a shared passion for excellence. As we gaze towards the horizon, we remain steadfast in our commitment to crafting experiences that resonate with users and stand the test of time.
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